About Virtira
We didn’t start Virtira to build a company.
We started it because something never sat right.
Growing up in a small Canadian community, one of our founders watched her older sister – a mother of three young children and needing the extra income – unable to find work because she needed work to fit around school schedules. When the perfect job came up, she lost it because she scored too high on an IQ test and was considered “over qualified”. The family struggled to make ends meet. The message was subtle but clear: if you wanted a job and couldn’t afford daycare, you were out of luck.
That experience stayed with us and shaped a conviction that meaningful careers shouldn’t require leaving the places and people that matter most – or on whether you can fit your life into a traditional 9-5 structure.