A Global Sales Director partnered with Virtira to plan and implement a multinational webinar series aimed at educating a global sales force about an important new technology.
The client faced several challenges that were hampering their sales efforts for a strategic new technology solution:
Missed Opportunities: Sales teams were not presenting the solution to customers, either due to lack of awareness or insufficient knowledge to discuss its benefits effectively.
Extended Sales Cycles: Product teams were frequently required to join customer calls to address knowledge gaps, leading to delays and inefficiencies.
Global Reach Requirements: The client needed a scalable solution to deliver consistent, comprehensive education across various countries and time zones.
Knowledge Retention: It was essential to reinforce the training so that sales teams could confidently present the solution to customers without relying on internal product teams.
Virtira designed and executed a global webinar strategy to address these challenges, ensuring training and engagement across multiple countries and time zones.
The webinars delivered significant value to the client:
Delivered a consistent and professional brand experience across all webinar materials, enhancing the client’s brand perception.
Maintained alignment through personalized follow-ups and action tracking.
Achieved global time zone coverage with territory-specific engagements, ensuring accessibility for all teams.
Provided high-level project plans and dashboards, offering clarity and consistency throughout the process.
Your leadership throughout this event was impressive and we are so thankful for you!
Q1. What challenge did the client face?
They needed a consistent, scalable way to train global sales teams across multiple countries and time zones.
Q2. How did Virtira support the webinar program?
Virtira handled planning sessions, project plans, dry-runs, invitations, deck design, webinar platform management, and follow-ups.
Q3. How did Virtira improve webinar quality?
By running dry-runs to test lighting, audio, technology, and presentation delivery.
Q4. What follow-up support was provided?
Virtira tracked action items and post-sales activity to help the client build a success story for senior leadership.
Q5. What was the impact on global sales teams?
Sales teams received consistent training and gained confidence to present the solution without relying on internal product teams.
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