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Immersive Virtual Event   Drives Partner Executive Buy-In and Accelerates Pre-Sales Enablement 

Virtira transformed a complex, multi-organization enablement initiative into a high-impact, repeatable virtual event that strengthened partner relationships, increased executive confidence, and created momentum for future programs.  

2

global immersive events

3

regions (EMEA, AMER, and APJC )

4

organizations under 1 execution plan

“Our successful event was in large part due to your attention to detail and keeping individuals accountable. Thank you again. I am anxious to start planning the next event.  ” 

– Partner Management Leader, Storage, Data Center Switching

Client Snapshot

A global enterprise technology ecosystem consisting of a leading infrastructure manufacturer and a major channel partner sought to strengthen pre-sales engagement and shift focus toward higher-value, executive-level solutions. The organizations operate at enterprise scale with globally distributed teams across EMEA, AMER, and APJC. 

The Challenge

Despite strong solutions and executive sponsorship, partner pre-sales teams continued to default to familiar, commoditized offerings. Traditional enablement sessions failed to shift behavior, and internal teams struggled to sustain attention, attendance, and follow-through.  

Complicating matters, the initiative required tight coordination across multiple companies, time zones, and executive stakeholders. Without clear ownership and a compelling experience, the program risked becoming another low-impact global enablement effort — consuming time without changing outcomes.  

Strong solutions and executive backing failed to translate into behavior change, leaving a complex global initiative at risk of becoming another low-impact enablement effort.

Virtira's Approach

Virtira was engaged as the execution and orchestration engine, removing operational burden from client and partner teams while ensuring the initiative delivered meaningful executive engagement.   

Rather than acting as an event vendor, Virtira embedded directly with stakeholders across organizations — owning planning, coordination, communications, and delivery under a single execution model.  

The team owned end-to-end program management, including event planning, stakeholder coordination, communications, and operational logistics. A structured coordination model ensured that timelines, dependencies, and ownership were clearly defined across all participating organizations.  

Virtira embedded directly with client and partner stakeholders, acting as the single point of orchestration across internal teams, sponsors, speakers, and external agencies. 

The Solution

Virtira executed a global immersive virtual reality (VR) training event tailored specifically for partner pre-sales professionals.  

Key execution elements included:  

Targeted Invitations

Designing and managing a targeted invitation strategy limited to individuals with access to VR headsets, reinforcing exclusivity and value 

Opportunity Identification & Partner Matching

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Event Communications

Developing event messaging, registration tracking, and follow-up communications with clear participation instructions 

Opportunity Identification & Partner Matching

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Opportunity Identification & Partner Matching

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Headset Logistics

Facilitating shipment of VR headsets to several high-priority target attendees 

Opportunity Identification & Partner Matching

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Opportunity Identification & Partner Matching

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Avatar & Environment Setup

Coordinating avatar creation for all participants and configuring the virtual event environment

Opportunity Identification & Partner Matching

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VR Environment Build

Partnering with an external agency to build and test the virtual space 

Speaker Enablement

Running office hours and speaker training sessions to ensure confidence with the technology and event flow .

Opportunity Identification & Partner Matching

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Opportunity Identification & Partner Matching

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Iterative Experience Design

Supporting two event iterations, evolving the format from presentation-based sessions to a more engaging fireside chat and open “ask me anything”

Opportunity Identification & Partner Matching

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Opportunity Identification & Partner Matching

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The Results

  • 2 global immersive events successfully executed  
  • Participation from stakeholders across EMEA, AMER, and APJC 
  • Coordination of 4 organizations within 1 master execution plan
  • 40+ target attendees as the defined participation goal for a highly selective, headset-based experience  
  • Improved executive-level buy-in at the partner organization  
  • Multiple stakeholders requesting to replicate the program for additional audiences  
Client feedback highlighted Virtira’s attention to detail and accountability as key contributors to success, with immediate interest in planning the next event.  

As the program matured, Virtira assumed increasing ownership. In the second iteration, Virtira independently managed the majority of planning, coordination, and follow-up, requiring minimal involvement from the executive sponsor.