Partner, Sales &
GTM Enablement

Partner and sales teams have programs to run. The coordination, materials, and follow-through that make them work rarely get the attention they need. That’s what we do.

"80% of all channel- sourced revenue comes from just 20% of partners, and only 11% of partners will reach the financial goals required to obtain significant incentives on offer."

– THECHANNELCO

What We Deliver

Partner Field Alignment

Process alignment with account teams
Communication across partners, customers, and product teams
Reduced escalations and improved cross-functional alignment
Dedicated attention to smaller partners often overlooked by account teams
Ongoing engagement tracking and reporting

Roadshows & In-Person Events

Teaser and invitation email templates
Travel coordination and registration tracking
Branded battlecards and physical materials
Giveaway procurement and logistics
Post-event follow-up and analysis

Training & Incentive Programs

Program launch planning and rollout
Training session delivery, virtual or in-person
Weekly performance updates and leaderboards
Dashboards for registration and team tracking
Post-program analysis and lessons learned

Webinars

Scoping call and detailed planning
Action tracking and shared team log
Branded registration portal and presentation templates
Weekly check-ins and progress updates
Post-event follow-up, replay distribution, and feedback analysis

Content and program support for a $1B–$2B global roll-out. 100+ stakeholders.

"Virtira's extraordinary efforts before, during, and after go-live enabled the successful program roll-out."

- Program Manager, Americas

"Your leadership throughout this event was impressive and we are so thankful for you!"

- Manager Practice, Sales

Clients
Choose
This
When

They have a program to run – a launch, a webinar series, a roadshow, a training initiative and need someone to own it from the first planning call to the post-event report.

Virtira has run partner and sales programs for global enterprise teams – Cisco, Dell, Intel, Presidio – for over 15 years. We know what a field sales team needs to walk into a customer conversation, and what it takes to keep a multi-region program on track.

Partner, Sales & GTM Enablement